ATDW

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You can use a mobile phone to create your profile; but, using a laptop or desktop will provide a better user experience.

Can I create and edit my profile on a mobile phone?

Visit our website to see if you have a profile.

Can I check if my business already has a profile?

Accounts and profiles serve different purposes on our platform, and understanding the distinction is key to effectively using the platform.

What's the difference between an Account and a Profile?

You can still submit your profile for review, even if some sections are incomplete, as long as all required fields are completed.

What if I can't complete every section?

If you have multiple profiles that are similar, you may find it easier and more efficient to clone your profile.

Can I create copies of a profile?

A Profile Number or Profile ID is a unique identification number assigned to each profile within our platform.

What is a Profile Number or Profile ID?

Our review process can take up to 2 business days

How long does it take to review my profile?

New profiles may take up to five business days to be reviewed & published, while updates are generally faster.

How long until my profile or updates appear on Distributor websites?

There is incorrect information about my business on another website.

What do I do if there's incorrect information on a Distributor website?

When you create or edit a profile, our team steps in to ensure it shines and performs its best on our partner distribution websites.

What is checked when my profile is reviewed?

There are two common reasons profiles are not approved, either it doesn't meet eligibility requirements, or it need a few adjustments.

Why is my profile not approved?

Don't worry, your profile has gone through our review and needs a bit more information or a few tweaks to meet our content requirements.

Why have I received a request for improvement?

What is an Owning Organisation?

Your Profile may have been added by your State Tourism Organisation (STO), Visitor Information Centre or a previous owner or employee.

My business has a profile, but I don't know how it got there?

Regularly updating your profile helps ensure your business stands out and maintains trust with travellers and our distribution partners.

How often should I update my profile?

Profiles may be unpublished or removed for several reasons. Understanding these helps ensure your profile remains visible to travellers.

Why has my profile been removed?

Booking cannot be made through our platform; however, you can add your preferred Booking URL to your profile.

Can bookings be made?

Only fields marked as ‘required’ must be filled out before your profile can be submitted.

What are the mandatory sections in my profile?

Occasionally distributors may contact you offering upgraded marketing opportunities.

Why is a Distributor contacting me?

Regional Tourism Organisations (RTOs) are given access to profiles within their region to offer targeted support.

Why does my RTO have access to my profile?

Tourism thrives on visuals, making images essential for capturing consumer attention.

Why are there such strict photo requirements?

Ensuring you have the proper copyright for your images protects your business and avoids costly infringement issues.

Do I need copyright for my photos?

SEO helps your website climb higher in search results, making it easier for people to find you.

What is Search Engine Optimisation

Why ATDW does not yet provide profile‑level performance metrics and how operators can use tools like Google Analytics to track referrals to their own websites in the meantime.

Tracking performance from your ATDW profile

FAQs

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.		We're here to help. Call us on 1300 137 225 Email us at [email protected] ↗ Book a free profile Optimisation Session ↗